Velocity: The Seven New Laws for a World Gone Digital

by Ajaz Ahmed and Stefan Olander
Book cover of Velocity

In a nutshell: new technology has lead to an acceleration of business change, the world has got smaller and no business can afford to ignore any potential market. Those that don’t learn these lessons will be left behind.

They say: How can you win when the only certainty is change? Highly accessible, lively, and inspiring, Velocity draws upon the authors' unique perspectives and experiences to present seven timeless new laws for businesses and individuals in a world that is dominated by rapid change and digital technology. (

We say: Olander, an executive at Nike, and Ahmed, the founder of a marketing agency that has worked with the sports business for more than a year, make a strong argument for looking at the whole world as a potential marketplace, no matter how small your business may be.

Their argument is that the defining characteristic of the current business environment is velocity – the accelerated speed with which all businesses must now adapt and change, especially in response to new technology. That throws up opportunities – the opportunity for entrepreneurs to export to markets all around the world, for example – but also challenges – not least the possibility of your products or services becoming obsolete unless you innovate continuously.

By: David Prosser

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