Marketing to the world

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How do I sell in export markets?

With a clear marketing plan. Start with a clear description of your products and services including, above all, why your potential customers might buy them. Add an analysis of your target market – its size, it buying habits, competitors and so on.

How will that help?

Your marketing plan gives you the key strategies to get across your messages wherever you need to pitch your products.

How do I get those messages across?

Trade fairs, online sales strategies, press activity, social media, blogs and sales agents are all possible channels. Think about where to find your potential customers as well as what you want to say.

What about brand?

In many parts of the world, the Made in Britain tag is highly prized, so consider using this to your advantage. Above all, think about the image you want to portray and the customers you want to attract.

Is this going to cost me a fortune?

Don’t be afraid to start small, there’s always room in the market for quality products or services. Also, talk to UK Trade & Investment, whose job it is to promote British companies abroad, with the help of local embassies and High Commissions. 


Key to

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Get paid on time

Wherever you are selling your goods

Experts say

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Export Essentials

See Lesley Bachelor, Director General of the Institute of Export and International Trade, cover off the three considerations in exporting – who, where and how