How to sell online worldwide

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Using e-commerce, you can sell to customers anywhere in the world. It’s ideal for both business-to-business and business-to-consumer exporters.

  • Start by getting noticed. Look at search engine optimisation techniques and consider strategies such as pay-per-click advertising. Find out what works in the markets where you think your products will sell best.
  • Localise your website. You may have to launch foreign language versions for certain markets. Also consider cultural differences – vary your sales pitch to suit the market targeted. And remember to translate your keywords – and optimise your local website accordingly – to help with your Search.
  • Make clear the cost of your products in local currency terms. If your customers pay by debit or credit card, you’ll get paid in sterling. But offer indicative local prices or a currency converter so customers know what your products cost.
  • Post, air, shipping, road and train are all distribution possibilities. The right solution will depend on what you’re shipping and how quickly you need to deliver it.
  • Keep a close eye on fraud. Reduce your exposure by dealing through secure payment channels such as Paypal. Be prepared to withdraw from markets if your losses are too high.

 

Experts say

Mike Josypenko

Expert answers to all the most frequently asked export questions

Key to

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Making use of online marketplaces

Take advantage of the many resources – all available at your fingertips