How to find the right international partners

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Your options include:

  • Selling direct to consumers and businesses anywhere in the world is far easier thanks to the internet. Online can be the perfect sales channel for exporters.
  • Talk to agents and distributors in overseas markets who will buy your goods and then sell them on – specialist import organisations or, say, a supermarket chain that wants to sell your products. An agent will introduce you to customers for a fee – distributors will buy your goods outright.
  • Trade fairs can be the ideal place to meet overseas customers.
  • With franchising and licensing, companies elsewhere in the world pay a fee for the right to sell your goods and services.
  • When sales justify it, consider establishing a local presence such as a branch network.

By: David Prosser

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