How to Crack Logistics

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Exporters must work out the best way to get their goods to customers on time. One option is a specialist freight forwarding company, though this will add a layer of cost. If you prefer to retain control, consider these factors:

  • Road, rail and sea are best if your goods are bulky or heavy, since air freight and post become less viable. If possible, aim to ship in bulk in order to get economies of scale.
  • Make special arrangements if you’re shipping goods that are fragile, perishable or hazardous. Ensure the goods will arrive in good order and that you comply with the law in the country of destination.
  • Aim to deliver quickly enough to meet customers’ expectations – especially if your goods are of limited shelf life.
  • Make sure you can get your goods to the customer in perfect condition – they’ll blame you if their purchases are damaged or go missing.
  • Cost is important to your bottom line, but the cheapest option may not be the best solution.
  • Look to set up a distribution model that requires as little as possible ongoing maintenance.

By: David Prosser

Quick ones

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Quiz: Is your business ready for exporting?

How much do you know about exporting?

Experts say

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Export Essentials

See Lesley Bachelor, Director General of the Institute of Export and International Trade, cover off the three considerations in exporting – who, where and how